A Customised Customer Relationship Management System using fabBRIC
A global luxury goods business required a special customer relationship management (CRM) system to augment its internal sales systems. The CRM system needed to record the personal preferences of its customers irrespective of where they shop (direct stores or department stores). The main purpose of the system is to enable the filtering of marketing material so that customers only receive information that is relevant to them and to minimize re-sending the same material.
The business uses fabBRIC to merge new data about specific customers with existing data and to maintain a single place of truth about their customers. fabBRIC has been integrated extensively with the internal sales systems of the business.
The business has limited resources and Task Exchange, supports the business with a package of support services that includes fabBRIC support and maintenance, custom software development, and systems administration.
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